Let's make wine exciting again!
Let's do wine business
Whether you need to appraise your cellar, do a course on Rioja or put together marketing and communication strategy for your wine brand, you've come to the right place.
I've been working in different areas of wine business in multiple countries and settings to offer you my knowledge and skills.
Why marketing and communication are important
Marketing and communication are essential for any wine brand or company because they create visibility and differentiate the brand in a highly competitive market. The wine industry is saturated with thousands of brands, so standing out requires a strong marketing strategy that tells a compelling story about the product, its origins, and its unique attributes.
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Marketing and communication allow wine brands to connect with their target audience on a personal level. Wine consumers often make purchasing decisions based on emotional connections, such as the lifestyle or values a brand represents.
In today's digital world, wine marketing also plays a key role in reaching global markets. A well-crafted online presence—through social media, e-commerce platforms, and influencer partnerships—can amplify a brand's reach, helping it tap into new markets and trends.
Ultimately, strong marketing and communication are not just about selling wine; they are about building a lasting brand that resonates with consumers. So let's design a marketing or communication strategy that makes you stand out!
Learning wine plus private services
I love teaching about wine! If I can choose one thing that I'd do for the rest of my life, it would be definitely this! I spend hours every month to read, explore, travel and learn something new about wine. I think my numerous titles and certificates are living proof of it. So whether you personally want to learn from me or plan a corporate event or tasting session, I'll be happy to be your guide in the world of wine! On top of it, there are other things I can help you with.
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I worked for 7 years in HR before starting my career in wine, I was focusing on recruitment and talent development, with some years specialising in executive search. My current projects and roles entail a lot of travel and networking, and I always keep an eye open on who is who in the wine world. I can certainly point you in the direction of a perfect candidate! ​
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And, finally, what is a cellar appraisal? A private wine cellar appraisal is a professional assessment of the value and condition of a wine collection. This process involves evaluating factors like the provenance, rarity, market demand, storage conditions, and current market value of the wines. Why I would recommend you to do it? It's often done for insurance, resale, estate planning, or investment purposes.
Don't pay millions for good design & copywriting
Good design and copywriting are crucial for wine brands, including small and medium-sized ones, because they play a pivotal role in establishing brand identity and consumer trust. A well-designed label, logo, or packaging can convey the essence of the wine’s quality, heritage, and unique story, setting it apart in a crowded marketplace. Design helps create a memorable visual impression, and for many consumers, it’s their first point of contact with the product. Eye-catching and thoughtful design can encourage people to choose one wine over another, reinforcing brand loyalty over time.
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Copywriting allows wine brands and regions to share their unique stories, educate and connect with consumers, and highlight what sets them apart in a crowded market. It enhances online presence, builds brand consistency, and targets specific demographics with tailored messaging. Effective copy can turn interest into loyalty, drawing consumers closer to a brand and ultimately boosting sales through engaging, persuasive language.
